Pricing
Simple, transparent pricing
Pick the plan that fits. Free gives you 3 full ICP profiles a day; for unlimited runs, go Pro.
Free
3 ICP runs a day
$0 /month
- All 13 persona blocks, nothing cut
- Role-play with a Persona to sharpen your pitch
- Match real customers: once a day, 3 people each time (free during beta)
- AI-personalized email, sent from your own mailbox
- Three buyers per run — Pro
- Unlimited runs — Pro
Recommended
Pro
For when one product needs several buyers tried
$29 /month
- Three buyers per run (primary, secondary, edge)
- Unlimited runs
- Chat with all three
- Match real target customers for each ICP buyer (10 times a day, 10 people each)
- AI-personalized email, sending and reply tracking
- Online support, reply within 24 hours — [email protected]
$29 USD per month, plus applicable tax. Cancel renewal here at any time.
Detailed Comparison
| Feature | Free | Pro |
|---|---|---|
| Runs per day | 3 | Unlimited |
| Buyers per run | 1 | 3 |
| Persona breakdown | 13 blocks | 13 blocks |
| Role-play with a Persona | Yes | Yes — all three |
| Match real customers | 1 a day · 3 people (free in beta) | 10 a day · 10 people |
| AI email & reply tracking | Yes | Yes |
| Import your own list | Yes | Yes |
| Support | Online, reply within 24h |
Frequently Asked Questions
Every run uses your account's daily allowance, and the report is saved under your name — matching and outreach pick up from that report later.
Free: 3 runs a day with one buyer each, and one match a day returning 3 people. Pro: three buyers per run with no daily cap, and 10 matches a day returning 10 people each. Both get all 13 persona blocks.
Sign in and choose Subscribe to Pro. Waffo Pancake handles checkout. Pro access starts after our server confirms your payment. You can cancel renewal from this page.
No — what you import belongs to your account alone. The platform also holds a shared list of 100,000 decision-makers you can match against your chosen ICP, but it can't be browsed in full or exported in bulk, and email addresses are always masked on screen.
Yours. You connect your own mailbox and we send through it, so recipients see you as the sender. Your password is stored encrypted, and replies land in your own inbox.
Finding new leads in EU markets is switched off by default — rules on unsolicited business email are strict there. EU contacts already in your own list are unaffected.
Still have questions?
We're here to help! Contact us at [email protected]