Ask user first. Then spend.
One glance at a list tells you who is worth an email.
It reads 100,000 real buyers, then names the 3 to email.
ICP means Ideal Customer Profile: a working hypothesis about the companies your product fits.
No credit card · 3 full ICP profiles free every day
Not a report you file away — the next moves, written down
Beyond the buyer: how you compare to what they use now, what your first line should say, which searches are worth chasing, and where these people actually are.
The buyer
13 blocks: from what derails their morning to what they would pay and when they would finally switch.
$29–$59/mo — above $99/mo needs a revenue story
Where you stand
Line by line against what they use today, and why each alternative falls short for this buyer.
Your first line
Headline, before/after, how it works, price anchor — written in this buyer's words.
What they search
Four clusters — tool, problem, alternatives, uncontested long tail — each rated by intent.
What to publish
Three pillars in publishing order: prove the problem, show the output, own the comparison.
Where they are
Named subreddits, newsletters and communities, in priority order.
Your ICP shouldn't stop at a description
The Persona answers anytime, as often as you like. Once you are clear, email the real buyers.
Generate, then interrogate
Describe the product, get an ICP profile, then talk to a Persona about it.
Match real contacts, fast
Your ICP searches 100,000 real decision-makers and returns the ones who fit — each with a reason.
AI drafts it — one person at a time
Each email is drafted from that contact's own company and situation; read it, change a line, and send from your own mailbox in one click.
Built for teams moving fast
"I used to spend 2 weeks on customer research before a launch. This gave me 3 detailed personas, a competitor matrix, and landing page copy in 90 seconds. The Day in the Life section alone changed how I wrote our onboarding emails."
Founder, B2B SaaS · YC W24
"The Willingness to Pay dimension was something I'd never thought to include. Now it's the first thing I show investors. The 'Definition of Win' section is worth the price alone."
CPO, Seed-stage startup
"We're a China-based team building for the US market. The Channel Map told us exactly where our ICP hangs out. We ran our first Reddit ad that week and got 40 signups in 3 days."
Growth, Global SaaS · Series A
Before the next decision, ask a buyer
One line about your product is enough to start.
Free: three runs a day, one full buyer each. Pro: three buyers a run, no cap.