Match leads to your ICP — and see why each one is worth an email
You already have a list. The question is which few names on it deserve a personal email. Describe your product, get an ICP, and match it against about 100,000 real buyers — each result comes back with a reason.
A longer list doesn't raise reply rates
Lists are cheap now — customs data, exhibitor directories, scraped contacts, a few hundred yuan a year. The supply isn't the bottleneck. After the file lands, you still have to answer one question: out of ten thousand rows, which thirty people should get a personal email?
Sorting by industry, country and title doesn't answer it. The people who reply don't line up behind a neat filter — they line up behind a situation. Low reply rates are usually a targeting problem, not a copy problem.
A profile, a search, a reason
No black box, and no score you have to take on faith. Three steps:
Your product becomes an ICP
Describe what you sell in a sentence or two. You get an ICP with 18 sections — 13 profile breakdowns (who buys, what triggers them, what they're measured on) plus 5 go-to-market materials.
The ICP searches real buyers
The profile becomes a semantic query, run against about 100,000 real buyers. Not a filter over columns — a search over who the buyer is and what they care about.
Each match comes with a reason
Results arrive as people, not a bare score. Every contact carries one line on why they fit this ICP, so you can judge the match before you write anything.
Free plan: 1 match a day, 3 contacts per match; 3 ICP generations a day, 1 profile each. Pro: 10 matches a day, 10 contacts each; unlimited generations, 3 profiles each. Payments aren't open yet — the free plan works on its own.
What a matching reason looks like
Product: a testing and certification agency that gets CE and UKCA marks for factories selling into Europe. ICP: compliance and export managers at small and mid-size manufacturers already shipping to the EU.
Names and details are made up; the format is what a real match returns.
The match is the start, not the finish line
Once the right few are in front of you, the rest of the loop runs through your own tools:
Draft per person
Each draft is written against the contact's title, company and notes. You edit before anything sends.
Send from your own mailbox
Mail goes out under your name from your own address, with click tracking on the links.
Replies calibrate the ICP
Replies are sorted as they come in, and they score the ICP against what actually happened — so the next match starts better informed.
See which names are worth an email
One sentence about your product is enough to start.
Free plan, no card. Payments aren't open yet.